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Showing posts tagged Retention

EmailKlaviyo
Post-purchase flows that drive a second order
The second order is the hardest to win, and timing decides most of it. Across ecommerce benchmark data, about half of second orders happen within 30...October 21, 2026
GuidesRetention
Failed subscription payments: how to recover involuntary churn
Involuntary churn, when a subscription ends because a payment failed, accounts for 20% to 40% of subscription cancellations. It's the cheapest churn to fix because nobody...October 7, 2026
GuidesRetention
How to reduce Shopify subscription churn
The fastest way to reduce subscription churn is to stop making "cancel" the only option. Well-built cancel flows save roughly 15% to 30% of cancellation attempts,...September 24, 2026
EmailKlaviyo
Which Klaviyo flows generate the most revenue
Once a Klaviyo account is mature, flows should bring in 50% to 60% of your email revenue, and the ranking of which flows earn it is...September 8, 2026
RetentionStrategy
Should your brand offer subscriptions?
Subscriptions work when customers already buy again and again on a predictable cycle. They fail when a brand adds them hoping to create that habit. If...September 8, 2026
BenchmarksRetention
What is a good subscription churn rate?
Published benchmarks put monthly DTC subscription churn somewhere between 5% and 8.5%, with under 7% considered good and under 5% top quartile. But your category moves...September 8, 2026