Trusted by 700+ Shopify brands · $200M+ in revenue generated
We rebuilt Frog Fuel's
DTC channel into a
scalable growth engine.
Ultra became Frog Fuel's long-term growth operator across Shopify Plus, Klaviyo, SKIO, and CRO, and gross sales grew 539% between 2022 and 2025.
A trusted performance brand, underbuilt for DTC.
Frog Fuel is a high-performance collagen protein brand with deep penetration in the military, first-responder, fitness, and medical communities. The product had proven demand and strong retail and Amazon traction.
When Ultra began partnering with Frog Fuel in 2022, the DTC ecosystem was significantly underbuilt. Shopify was outdated, Klaviyo was under-optimized, subscription retention was low, and the brand lacked the infrastructure to scale. In March 2025, Ultra supported a full brand refresh and technical rebuild that unlocked exponential growth.
Before Ultra's rebuild.
Four systems,
one growth engine.
Ultra owns Frog Fuel's DTC engine end-to-end. Four connected workstreams, Shopify, CRO, Klaviyo, and SKIO, were rebuilt and are managed as one compounding system.
Redesign & Rebuild
Funnel Architecture
Email & Lifecycle
Subscription Management
A storefront rebuilt for speed and conversion.
We rebuilt Frog Fuel's storefront for speed and mobile-first UX, then optimized the full funnel from landing to checkout. Ultra continues to manage and iterate the site as an ongoing growth partner.
Paid efficiency compounded: Google / Search ↑3,400%, Facebook ↑322%, Instagram ↑605%. 84% of sessions came from mobile.
A funnel engineered to convert.
We mapped and rebuilt the full purchase funnel, from landing page to checkout, so every step moves visitors closer to purchase, on any device.
In Feb–Mar 2025 (post-rebrand), the brand saw a significant conversion rate surge, validating the new funnel.
Email rebuilt into a
major revenue channel.
We rebuilt every Klaviyo flow from scratch, overhauled deliverability, and layered in behavioral segmentation, turning lifecycle into a consistent, compounding revenue channel aligned to the new brand.
Email became a major revenue channel with consistent engagement after the rebrand.
Subscription became
a predictable engine.
We migrated Recharge to SKIO, redesigned subscription value framing, and built onboarding and churn-reduction systems, making subscription one of Frog Fuel's strongest and most predictable revenue channels.
The mobile experience is significantly faster post-migration.
What it means for the business.
Want a growth system
that compounds?
We build Shopify ecosystems that scale across site, funnel, lifecycle, and subscription.
