We rebuilt Make Time Wellness's funnel into a compounding growth engine.
Ultra runs every layer of Make Time Wellness's growth: Shopify and CRO, Klaviyo lifecycle, SKIO subscription, and paid social. Between September 2025 and September 2026, sessions grew 292% and the conversion rate climbed 33% at the same time.
Strong demand, no engine to capture it.
Make Time Wellness has a loyal audience and strong organic demand. That demand was not turning into repeat revenue. The email program was incomplete and underperforming, and lifecycle contributed almost nothing to the bottom line.
Ultra rebuilt the entire Klaviyo account, from deliverability and infrastructure through to a revenue automation framework. The goal was simple: make email a channel the business can count on.
Before Ultra's Klaviyo rebuild.
Four systems, one compounding engine.
Ultra runs every part of Make Time Wellness's growth: the storefront and funnel, the lifecycle program, the subscription experience, and the paid social that feeds all three. They are managed as one system, so each part compounds the others.
Funnel & CRO
Lifecycle & Deliverability
Subscription Retention
Acquisition & Creative
A funnel that got better
as traffic nearly quadrupled.
We rebuilt the path from landing page to checkout so the site could absorb far more traffic without losing conversion. Over the twelve months to September 2026, sessions grew 292% and conversion rate still rose.
Orders grew faster than traffic, and half of everyone who reached checkout completed it.
Lifecycle became
a fifth of the business.
We rebuilt the flow library, fixed deliverability, and segmented the list so email and SMS carry a real share of revenue. Over the same twelve months, attributed revenue grew 709%, well ahead of the store's own growth.
Figures combine email and SMS. Spam complaints fell 40% as sending volume grew, and flows drove 57% of attributed revenue.
Subscribers who stay
past month three.
In November 2025 we launched a retention suite in SKIO. Subscribers who joined after it landed are staying far longer than the ones who joined before it.
Demand built on pages
ready to receive it.
We run Make Time Wellness's paid social alongside the funnel and the lifecycle program, so new traffic lands on pages built to convert it and flows ready to bring it back.
Growth was broad rather than concentrated: session growth across top markets ranged from 47% to 499%.
The outcome for the business.
Want a funnel that improves as it scales?
We build Shopify ecosystems that grow across site, funnel, lifecycle and subscription.