Trusted by 700+ Shopify brands · $200M+ in revenue generated

We rebuilt Make Time Wellness's funnel into a compounding growth engine.

Ultra runs every layer of Make Time Wellness's growth: Shopify and CRO, Klaviyo lifecycle, SKIO subscription, and paid social. Between September 2025 and September 2026, sessions grew 292% and the conversion rate climbed 33% at the same time.

↑424%
Total sales (2025–2026)
↑292%
Sessions
↑33%
Conversion rate
Client
Make Time Wellness
Scope
Shopify CRO, Klaviyo, SKIO, paid social
Engagement
Full funnel growth partner
Period
Sep '25 - Sep '26
Overview

Strong demand, no engine to capture it.

Make Time Wellness has a loyal audience and strong organic demand. That demand was not turning into repeat revenue. The email program was incomplete and underperforming, and lifecycle contributed almost nothing to the bottom line.

Ultra rebuilt the entire Klaviyo account, from deliverability and infrastructure through to a revenue automation framework. The goal was simple: make email a channel the business can count on.

The Challenge

Before Ultra's Klaviyo rebuild.

Deliverability issues suppressed open rates and engagement
Lifecycle revenue contributed little to total revenue
Flow structure was outdated and incomplete
Templates weren't brand-aligned and were slow to load
No segmentation or tagging strategy
Popups weren't converting or growing the list
Sub-1% conversion meant flows drove little revenue
Campaign performance was inconsistent
MTW had strong brand demand, but no lifecycle engine to convert and retain it.
Before Ultra's rebuild
Our Approach

Four systems, one compounding engine.

Ultra runs every part of Make Time Wellness's growth: the storefront and funnel, the lifecycle program, the subscription experience, and the paid social that feeds all three. They are managed as one system, so each part compounds the others.

01

Shopify

Funnel & CRO

02

Klaviyo

Lifecycle & Deliverability

03

SKIO

Subscription Retention

04

Paid Social

Acquisition & Creative

01
Shopify · Funnel & CRO

A funnel that got better

as traffic nearly quadrupled.

We rebuilt the path from landing page to checkout so the site could absorb far more traffic without losing conversion. Over the twelve months to September 2026, sessions grew 292% and conversion rate still rose.

What we did

  • Homepage and PDP structure built around the purchase decision
  • Cart and checkout friction removed
  • Landing pages matched to paid social creative
  • Mobile experience tuned for speed and clarity
  • Bundles and merchandising to lift order value
  • Funnel reporting from session to order
The funnel
↑33%
Year over year
Conversion rate
↑392%
Year over year
Orders
↑11%
Year over year
Average order value
50.1%
Of shoppers at checkout
Checkout completion rate

Orders grew faster than traffic, and half of everyone who reached checkout completed it.

02
Klaviyo · Lifecycle & Deliverability

Lifecycle became

a fifth of the business.

We rebuilt the flow library, fixed deliverability, and segmented the list so email and SMS carry a real share of revenue. Over the same twelve months, attributed revenue grew 709%, well ahead of the store's own growth.

What we did

  • Deliverability and sending reputation rebuilt
  • Full flow library rebuilt, welcome to winback
  • Segmentation and profile hygiene
  • List growth and popup strategy
  • Campaign calendar built around the customer lifecycle
  • SMS layered into flows and campaigns
The flows
20%
Up from 13% a year earlier
Of total revenue from email and SMS
↑709%
Year over year
Attributed revenue
↑114%
Year over year
Open rate
↓62%
Year over year
Bounce rate

Figures combine email and SMS. Spam complaints fell 40% as sending volume grew, and flows drove 57% of attributed revenue.

03
SKIO · Subscription Retention

Subscribers who stay

past month three.

In November 2025 we launched a retention suite in SKIO. Subscribers who joined after it landed are staying far longer than the ones who joined before it.

What we did

  • Onboarding flows for new subscribers
  • Churn save flows
  • Subscriber portal rebuilt
  • Smarter cancellation flow logic
  • Subscribe and save placement and value framing
  • Cohort retention reporting
Subscription experience
↑73%
Dec 2025 vs Oct 2025 cohort
Month 3 retention
↑44%
Dec 2025 vs Oct 2025 cohort
Month 2 retention
↑56%
Dec 2025 cohort vs all cohorts
Month 3 retention vs average
04
Paid Social · Acquisition

Demand built on pages

ready to receive it.

We run Make Time Wellness's paid social alongside the funnel and the lifecycle program, so new traffic lands on pages built to convert it and flows ready to bring it back.

What we did

  • Creative testing and iteration
  • Audience building and exclusions
  • Landing pages matched to ad creative
  • Budget allocation across Facebook and Instagram
  • Attribution and reporting tied to revenue
  • Market by market scaling
The creative
↑292%
Year over year
Sessions
↑492%
Year over year
Facebook attributed sales
↑100%
Year over year
Instagram attributed sales

Growth was broad rather than concentrated: session growth across top markets ranged from 47% to 499%.

What Changed

The outcome for the business.

01

Klaviyo became a core revenue channel.

02

Customers move smoothly through the funnel.

03

Brand perception improved with on-brand, well-built emails.

04

Personalized segments increased engagement and retention.

05

The lifecycle engine supports paid acquisition and subscription growth.

06

The infrastructure is built to scale.

Full Funnel Growth

Want a funnel that improves as it scales?

We build Shopify ecosystems that grow across site, funnel, lifecycle and subscription.

Revenue follows clarity.

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