Trusted by 700+ Shopify brands · $200M+ in revenue generated
Growth gets expensive when the numbers underneath it are wrong.
A lot of agencies can help you drive traffic, improve conversion, build emails, or launch a new offer. Far fewer can sit down with you and work through whether that offer actually makes sense once COGS, fulfillment, packaging, discounts, shipping, and margin are factored in.
Built against traffic and revenue targets.
Built against merchandising and AOV.
Built against cost per order and handling.
Built against conversion and retention.
Built against cart size and shipping cost.
We help you understand what you are actually making.
Revenue can look great while the business underneath it is getting less healthy.
That usually happens because decisions are being made in pieces. Everyone is solving the problem in front of them, but nobody is looking at how those decisions stack together. We help connect those pieces.
For some clients, that means reviewing COGS and landed cost to make sure pricing still works. For others, it means figuring out whether a bundle is actually profitable once extra picks, packaging, and shipping are added. In subscription, it may mean looking at the combined effect of an acquisition offer, ongoing subscriber discount, free shipping, save offers, and other incentives over time.
This is practical work. We are looking at what you sell, what it costs to sell it, and whether the model supports the kind of growth you are trying to create.
The business mechanics behind ecommerce growth.
Pricing, margin, bundle structure, subscription economics, 3PL costs, packaging, and operational setup. A less common capability for an agency, and one that comes from leaders who spent years working inside brands.
Product cost, landed cost, gross and contribution margin, fulfillment, payment fees, and shipping subsidies, reviewed together.
Fixed bundles, build-your-own, variety packs, and starter kits, priced with picks, packaging, and shipping included.
Subscribe-and-save pricing, prepaid offers, load-up incentives, retention discounts, and subscriber LTV against one-time buyers.
Proposal reviews, pricing-structure comparisons, and the cost categories a quote leaves out before you sign.
Introductions to fulfillment partners, packaging resources, designers, and developers we already trust.
Packaging structure, hierarchy, unboxing, pack size, and how each decision lands in fulfillment and cost.
Work the financial side before the offer goes live.
We can help clients work through the financial side of ecommerce offers before they go live, or when existing pricing no longer feels right.
That can include reviewing product cost, landed cost, gross margin, contribution margin, fulfillment, payment fees, shipping subsidies, free shipping thresholds, promotional pricing, and how those numbers change across different products or order sizes.
We are also useful when a brand has grown quickly and pricing has been built up over time without anyone stepping back to look at the full picture.
Sometimes the issue is not the retail price itself. It is everything stacked around it.
Bundles are where marketing and operations need to talk.
A bundle may make perfect sense from a merchandising standpoint, but the economics can change quickly depending on how many units are in the order, how the warehouse charges for additional picks, whether special packaging is required, and how the final package affects shipping cost.
We help clients think through those details when building fixed bundles, build-your-own offers, multipacks, variety packs, starter kits, or product combinations. The goal is to make sure the offer is attractive to the customer and still worth fulfilling.
Every incentive is reasonable.
The stack is what erodes margin.
We do a lot of work around subscription infrastructure, so we are also comfortable getting into the financial side of the program. Subscription economics get messy because brands layer incentives over time.
The offer that brings the subscriber in.
Every order after that one, forever.
Subsidised on a lower net price.
Loyalty perks and subscriber exclusives.
Save offers issued at cancellation.
Deeper discounts for volume up front.
Each one can be reasonable on its own while the total stack starts to erode margin. We help clients work through that.
We can also work alongside the subscription strategy itself so the offer and the economics are being developed together rather than one after the other. That includes subscribe-and-save pricing, prepaid subscriptions, subscriber bundles, load-up offers, retention discounts, and how subscriber LTV compares with one-time purchase customers.
The headline price rarely
tells the whole story.
A 3PL proposal may look straightforward until you start adding per-unit charges, additional SKU fees, storage, receiving, kitting, inserts, returns, packaging, cold-chain requirements, oversized shipping, or other handling costs.
We can review proposals with clients, compare pricing structures, and help identify what is missing or what needs to be clarified before an agreement is signed. This is particularly useful when a brand is moving from self-fulfillment to a 3PL, changing fulfillment partners, launching a product with different handling requirements, or supporting B2B, retail, Amazon, and DTC at the same time.
A network we have already vetted.
Over time, we have built a network of fulfillment partners, packaging resources, designers, developers, and other specialists we trust. When a client needs support outside our core scope, we can often help make the right introduction instead of sending them off to start from scratch.
That includes:
Where brand, ecommerce, and operations overlap.
Packaging decisions often sit right at the intersection of brand, ecommerce, and operations, so we also provide light consulting in this area.
We can help clients think through:
For deeper packaging design or brand work, we have relationships with experienced specialists who have worked on major consumer brands, including projects for companies such as Procter & Gamble. That gives clients access to a much stronger bench without us pretending every specialty needs to live in-house.
Built by operators who have owned the numbers.
This capability is a direct result of having people on the team who have actually been responsible for the operational side of a brand. One of our senior leaders spent more than 10 years working in-brand, including in operations and project management roles, so there is a real understanding of how decisions made in marketing or ecommerce play out later in production, fulfillment, inventory, and margin.
We are not trying to be your fractional CFO or run your supply chain. We are here to help make sure the ecommerce decisions we are involved in make sense financially and operationally before they are rolled out.
When Clients Usually
Pull Us Into This Work
This tends to come up when a brand is launching a new product, repricing, introducing bundles, building a subscription program, changing discount structure, moving to a new 3PL, reviewing fulfillment costs, changing packaging, expanding into retail or Amazon, or trying to understand why revenue growth is not translating into better margins. It also comes up naturally during CRO, Shopify, subscription, and lifecycle work because those projects often uncover operational or financial issues that affect the strategy.
Rather than ignore those issues because they sit outside a typical agency scope, we can help work through them.
Questions, answered.
The agency, our partnerships, and what makes us different.
Yes. We can work through COGS, landed cost, fulfillment, shipping, discounts, payment fees, and other inputs that affect ecommerce margin.
Yes. We can help evaluate bundle economics, subscribe-and-save discounts, prepaid offers, load-up offers, free shipping, retention incentives, and other structures where multiple costs need to be considered together.
Yes. We can help compare pricing structures, flag missing cost categories, and identify questions that should be answered before you commit.
Yes. If there is a good fit within our network, we can make introductions to 3PLs and other operational partners.
We provide light packaging and brand consulting where it overlaps with ecommerce and operations. For larger packaging or branding projects, we can bring in experienced specialists from our network.
Better growth decisions start with better economics.
