Trusted by 700+ Shopify brands · $200M+ in revenue generated
Build recurring revenue that actually scales.
Subscriptions can be one of the strongest growth levers in ecommerce, but only when the strategy and infrastructure behind them are built for long-term retention. We help brands launch, rebuild, migrate, and optimize subscription programs around the things that actually drive recurring revenue: the offer, subscriber experience, retention, churn, lifetime value, and MRR.
A subscription app is only
one piece of the program.
Adding a Subscribe & Save option to a product page is easy. Building a subscription program people actually want to stay in takes more thought. We look at why customers should subscribe in the first place, how the offer is structured, what happens after they convert, how easy the subscription is to manage, and what is happening at the points where customers tend to pause or cancel. That means looking beyond the app itself and making sure subscription works properly across Shopify, lifecycle marketing, customer experience, analytics, merchandising, and retention.
The goal is not simply to get more customers to click "subscribe." It is to create an offer that brings in the right subscribers and gives them a reason to stay.
A complete subscription system.
Not a plugin install. A program engineered across the offer, the platform, the subscriber experience, and the retention stack behind it.
How subscription fits the customer journey: incentives, products, frequencies, and positioning against one-time purchase.
Skio, Recharge, Stay AI, Shopify Subscriptions. Recommendations based on your business, not a default playbook.
Subscriber, payment, and contract migration with close attention to continuity and recurring revenue.
Portals where customers manage frequency, skips, pauses, swaps, and add-ons without friction.
Save offers, pause alternatives, failed payment recovery, and win-back built around why customers actually leave.
Klaviyo flows that reflect what subscribers are actually doing, from onboarding to win-back.
Subscription Strategy
& Offer Architecture.
Before we get too far into implementation, we make sure the offer itself makes sense: how much of an incentive is actually needed, which products should be offered on subscription, what delivery frequencies make sense, and how the offer should be positioned against one-time purchase.
The goal is not more clicks on "subscribe." It is an offer that gives the right subscribers a reason to stay.
Platform-agnostic, on purpose.
We work with Skio, Recharge, Stay AI, Shopify Subscriptions, and other leading subscription platforms. Recommendations are based on the actual needs of the brand: catalog structure, subscriber volume, customer experience, operational requirements, retention goals, and the rest of the Shopify ecosystem.
We are comfortable working within an existing stack or helping a brand decide whether a different platform would better support where the business is going.
Shopify implementation, selling plan configuration, subscription buy box, customer portal setup, front-end implementation, QA and testing, and launch planning.
Existing subscriber migration, payment and contract migration, and product mapping, with close attention to subscriber continuity and recurring revenue.
Managing a subscription shouldn't feel like work.
The subscriber experience matters just as much after checkout as it does before it. Customers should be able to adjust their subscription without feeling like they have to cancel just to make a simple change. We configure and optimize the customer portal so every change takes as little friction as possible. For many brands, improving this experience alone removes a surprising amount of preventable churn.
Some churn is unavoidable.
A lot of it is preventable.
We look at why customers are cancelling, when churn is happening, and whether the retention experience gives customers better alternatives before they leave.
The goal is not to make cancellation difficult. It is to make sure customers who still have a reason to stay are given a better option.
Connected to the rest of
your retention stack.
Subscription behavior creates some of the most valuable customer signals a brand has, but those signals are only useful if they are connected to the rest of the customer journey. We work with Klaviyo and the broader lifecycle ecosystem so subscriber messaging reflects what customers are actually doing.
Welcome new subscribers and set expectations early.
Communicate before the charge, not after it.
Recover involuntary churn automatically.
Reward tenure with education, cross-sell, and surprise & delight.
Spot cancellation signals and intervene early.
Re-engage lapsed subscribers with a reason to return.
This is where subscription becomes much more than a recurring order function. It becomes part of the broader retention strategy.
Optimize for MRR, not just subscription conversion.
A strong subscription program is not measured by how many customers choose subscription on the first order. It is measured by what happens over the months that follow: where recurring revenue is growing, where subscribers are dropping off, which cohorts retain best, and whether the economics of the program are improving over time.
Depending on the business, we may look at:
The focus is always on building healthier, more predictable recurring revenue rather than chasing a single subscription metric.
Launching, or already running?
For brands starting from scratch, we build the program from the ground up and make the important decisions together, rather than treating subscription as something that gets bolted onto the store at the end.
The app is installed and recurring orders are processing, but the offer has not been revisited in a while, churn is higher than expected, the portal is clunky, or lifecycle messaging is not supporting retention. We look at the program as a whole and identify the biggest opportunities.
More than implementation.
Subscription touches too many parts of the ecommerce business to be treated as a standalone technical project. Our team works across Shopify, CRO, lifecycle marketing, subscription infrastructure, customer experience, and analytics, which gives us a broader view of how the program is actually functioning and where different parts of the stack may be helping or hurting each other.
Relatively small decisions, whether it is how a subscription offer is displayed on the PDP or what happens when someone tries to cancel, can have a meaningful impact on MRR and lifetime value over time.
Questions, answered.
Launching, migrating, reducing churn, and connecting subscription to lifecycle.
Yes. We can support the process from initial strategy through platform selection, implementation, offer development, Shopify integration, subscriber experience, lifecycle, testing, and launch.
We work with Skio, Recharge, Stay AI, Shopify Subscriptions, and other leading subscription platforms. We are platform-agnostic and recommend technology based on the needs of the brand and the rest of its ecommerce stack.
Yes. In many cases, that is where we start. We can review subscriber acquisition, churn, cancellation behavior, portal experience, offers, retention, lifecycle messaging, and overall subscription economics to identify where the program can improve.
Yes. That can include cancellation flow strategy, pause and skip options, save offers, product swaps, lifecycle communication, failed payment recovery, subscriber milestones, and deeper analysis of when and why customers are leaving.
Yes. We have experience rebuilding and migrating subscription infrastructure, including subscriber data, selling plans, payment migration, product mapping, portals, front-end functionality, testing, and launch.
Yes. Subscription and lifecycle should be closely connected. We build subscriber segments and automated journeys around onboarding, upcoming orders, failed payments, retention, milestones, churn, cross-sell, and win-back.
Build a better
subscription business.
