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Showing posts tagged Subscriptions

EconomicsStrategy
Subscription discount depth and what it costs you
A subscription discount only pays off if it keeps customers ordering long enough to cover the margin you give away. The common 10% to 15% subscribe-and-save...October 22, 2026
GuidesRetention
Failed subscription payments: how to recover involuntary churn
Involuntary churn, when a subscription ends because a payment failed, accounts for 20% to 40% of subscription cancellations. It's the cheapest churn to fix because nobody...October 7, 2026
GuidesRetention
How to reduce Shopify subscription churn
The fastest way to reduce subscription churn is to stop making "cancel" the only option. Well-built cancel flows save roughly 15% to 30% of cancellation attempts,...September 24, 2026
RetentionStrategy
Should your brand offer subscriptions?
Subscriptions work when customers already buy again and again on a predictable cycle. They fail when a brand adds them hoping to create that habit. If...September 8, 2026
RechargeSkio
Recharge vs Skio in 2026: what the acquisition changed
Recharge bought Skio on April 30, 2026, for $105 million in cash, the largest private acquisition subscription commerce has seen. Four months later, the two products...September 8, 2026
BenchmarksRetention
What is a good subscription churn rate?
Published benchmarks put monthly DTC subscription churn somewhere between 5% and 8.5%, with under 7% considered good and under 5% top quartile. But your category moves...September 8, 2026